King Price
Price is King 15' TVC
We were asked to conceptualise a new way of effectively portraying the King Price world and the values King Price is known and appreciated for.
We moved the brand into a fresh, new space by adding another layer to the King Price brand language and evolving the graphics from flat two-dimensional illustrations into a dynamic, three-dimensional world that creates a sense of charm and warmth. It is a fantastical world – a world in which playful magic can live. The result is an animation that is contemporary, creative, entertaining and invitin g. The narrative delivers a cheekily honest message with endearing characters that effectively capture the unique King Price spirit.
We moved the brand into a fresh, new space by adding another layer to the King Price brand language and evolving the graphics from flat two-dimensional illustrations into a dynamic, three-dimensional world that creates a sense of charm and warmth. It is a fantastical world – a world in which playful magic can live. The result is an animation that is contemporary, creative, entertaining and invitin g. The narrative delivers a cheekily honest message with endearing characters that effectively capture the unique King Price spirit.
Designer & Illustrator: Helene Burger
Creative Director: Helene Burger & Shaun Botes
Animator & 3D renders: Craig Cook
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