CoCre8

We were asked by Fujitsu South Africa to undertake a strategic rebrand inan African context. This resulted in the creation of a new name, a new brand identity with relevant touchpoints that included stationery, a digital presence, signage, vehicle livery, and the creation of a launch brand cinematic.

CoCre8 Brand Identity

We were asked by Fujitsu South Africa to undertake a strategic rebrand in an African context. This resulted in the creation of a new name, a new brand identity with relevant touchpoints that included stationery, a digital presence, signage, vehicle livery, and the creation of a launch brand cinematic.

The name CoCre8 pays tribute to the strong relationships and enduring partnerships Fujitsu has developed with clients and suppliers over the years. The 3D brandmark with its multiple view angles is inspired by the binding relationship between people and technology, while the double C infinity loop and colour palette pay homage to the Fujitsu heritage. The bespoke typography and pattern add to a complete brand experience that takes CoCre8 into a new era, connecting potential to infinite possibility.

The team

Creative Director: Shaun Botes

Designer: Kim Francey

Copy Writer: Carole Watkins

3D and Animation: Greg Cook

Account Manager: Nick Schilperoort

Thanks!

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